Apparel without a brand

What Google's message means

Apparel & Accessories products must carry brand; this one doesn't.

Demoted in results (shown less) and excluded from brand filters; Google needs the brand to place apparel in comparisons.

The fix in Shopify

1. Products → the product → Vendor: the brand name printed on the product (your store name only for products you make). Save.
2. Google re-checks the product at its next crawl (usually within a day); the next RevenueCue scan confirms it's clear.

The fix in WooCommerce

1. Products → the product → Brands box (WooCommerce 9.6+) or the Google for WooCommerce tab → Brand: the brand name printed on the product. Update.
2. Google re-checks the product at its next crawl (usually within a day); the next RevenueCue scan confirms it's clear.

What it costs while it's down

Products flagged this way still serve, but Google shows them less than competitors with complete data. Their listed price is what's being shown less often; a free scan names each product and adds up the listed value at stake.