Guides · item_missing_required_attribute

Missing required attribute: which one, and the fix

What Google's message means

Every product on Google needs at least one image; these have no image link at all.

Google will not show the product anywhere until it has an image, so it earns nothing meanwhile.

The fix in Shopify

  1. Products → the product → Media → upload the photo and drag it to the first position (the first image is the one Google uses). Save.
  2. If Google names a different attribute in Merchant Center → Products → Needs attention: price is the variant's Price (above 0), title the product Title, description the Description, availability the variant's Inventory. Fill it and save.
  3. To take a product off Google instead: Products → the product → Sales channels → untick Google & YouTube. Save.
  4. Google re-checks the product at its next crawl (usually within a day); the next RevenueCue scan confirms it's clear.

The fix in WooCommerce

  1. Products → the product → Product image (right-hand column) → Set product image → upload the photo. Update. The product image is the one Google uses; Product gallery images go as extra images.
  2. If Google names a different attribute in Merchant Center → Products → Needs attention: price is Product data → General → Regular price (above 0), title the product name, description the long description, availability the Inventory → Stock status. Fill it and update.
  3. To take a product off Google instead: Products → the product → Channel visibility (right-hand column) → Google: ‘Don't sync and show’. Update.
  4. Google re-checks the product at its next crawl (usually within a day); the next RevenueCue scan confirms it's clear.

What it costs while it's down

Every product Google flags this way is out of Google Shopping — no ads, no free listing — until it's fixed. Its listed price is what isn't being shown; a free scan names each product and adds up the listed value at stake.

See which of your products are out — free

Enter your store's domain. The scan reads your public catalogue the way Googlebot does, names every product behind each leak and shows the listed value affected.

No card, no signup. Built for Shopify and WooCommerce.